Portfolio

The Challenge

StyleBoutique Inc., a growing fashion retailer, was struggling with high cart abandonment rates and poor mobile conversion. Their existing website was outdated, slow to load, and difficult to navigate on mobile devices. With over 65% of their traffic coming from smartphones, this presented a significant business challenge.

Key challenges included:

• 75% mobile cart abandonment rate
• 5+ second page load times
• Complicated checkout process with 6 steps
• Poor product discovery and filtering options

Our Approach

We began with comprehensive user research, including customer interviews, heatmap analysis, and checkout funnel analysis. Our approach focused on:

• Rebuilding the entire site with a mobile-first approach
• Implementing a streamlined 2-step checkout process
• Redesigning the product filtering system for intuitive discovery
• Optimizing image delivery and implementing lazy loading
• Adding social proof elements throughout the purchasing journey

Implementation Gallery

Client Testimonial

“The redesign completely transformed our business. Not only did we see immediate improvements in sales, but our customers regularly comment on how much easier it is to find and purchase products. The mobile experience is now our strongest conversion channel.”

The Challenge

TaskFlow Solutions had developed a powerful project management platform, but user adoption and retention were suffering due to its complex interface. Users reported difficulty finding key features, confusion about workflow processes, and frustration with the learning curve.

Specific issues included:

• High churn rate of 22% after the first month
• Low feature discovery – only 40% of features were being utilized
• Long onboarding time averaging 2 weeks before productive use
• Poor NPS score of 23

Our Solution

We conducted extensive user research including shadowing sessions, usability testing, and journey mapping to identify pain points. Our redesign focused on:

• Simplified dashboard with role-based views and customization options
• Contextual help system with interactive tutorials
• Redesigned workflow visualization with clear status indicators
• Unified notification center with priority filtering
• Progressive disclosure of advanced features as users became proficient

Implementation Gallery

Client Testimonial

“The redesign completely transformed how users interact with our platform. What was once considered ‘powerful but difficult’ is now described as ‘intuitive and essential’ by our customers. Our support tickets decreased by 65% and our sales team now leads with UX as a key differentiator.”

The Challenge

Global Relief Foundation, an international humanitarian organization, was struggling with their online donation process. Their existing platform had a high abandonment rate, limited payment options, and was not accessible to users with disabilities.

Key challenges included:

• 82% donation form abandonment rate
• Limited payment options (credit card only)
• Poor mobile experience
• No recurring donation capability
• No WCAG compliance for accessibility

Our Approach

We conducted a comprehensive analysis of the donation journey and implemented:

• Streamlined single-page donation form with progress indicator
• Expanded payment options including Apple Pay, Google Pay, PayPal
• One-click recurring donation setup
• Impact visualization showing what different donation amounts achieve
• Full WCAG 2.1 AA compliance with screen reader testing
• Culturally adaptive design for international donors

Implementation Gallery

Client Testimonial

“The redesigned donation platform has been transformative for our fundraising efforts. Not only have we seen a dramatic increase in donation completion rates, but the recurring donation feature has provided a stable source of funding that helps us plan our humanitarian projects with greater confidence.”